![]() READ MORE: 90s Cereal - Golden Age Of Cereal Brands There were sometimes extra points to be had on the boxes that were healthier as well, which meant that you might be more motivated as a child to consume the whole box of Raisin Bran just to be allowed to take the box top and put it to use. Being able to turn in box tops for cool toys and other kinds of swag was appealing to kids, even if the cereal inside the box wasn’t that exciting. This is not to say that some kids didn’t like these more bland and health-conscious cereal products, but there were probably many kids who wondered why on earth there were commercials featuring kids for these kinds of products.īoth Post and Kellogg’s have cut back on or completely removed the “toy in the box” sales method for their cereals, but this was probably one of the main drivers once upon a time, to keep kids eating healthy cereal. There were likely worse things to be offered as a kid, like Malt-O-Meal or Shredded Wheat. Raisin Bran is actually really sweet for a healthy cereal because the raisins that are included in the box are able to create a sugary note that the bran flakes never could. However, adults were very motivated by the idea that a bowl of cereal could keep their kid going until lunchtime every day at school, so kids probably didn’t get to have much say about the inclusion of a healthy cereal in their home. There is no doubt that children would have rather had Trix than raisin bran, and marketing at children was not a big enough draw to make kids ask for these healthy products to be in their cupboards. Kellogg’s and Post have both developed an identity that is very focused on healthy cereal products, and they make some of the classic cereals that kids probably asked for last on their list. These commercials are memorable, if only for being odd and a little creepy, but they must have done the trick since Post Raisin Bran continues to hold its own in a crowded cereal market. Then, when they wanted to target adults, they tried various versions of the singing raisins commercial, which included some candidly very strange-looking adults in raisin-colored body suits singing in bowls of milk. Post leaned more on children as their main market for many years, creating cute and cartoon-like commercials that were targeted at kids for many years. READ MORE: Sir Grapefellow Cereal (History, Pictures & Commercials) Most of their ads show strong and hard-working adults like fishermen, loggers, and other tradespeople who need to enjoy the hearty “two scoops” of raisins that have been added to every box of raisin bran. Kellogg’s switched to a targeted audience that was more adult fairly early on in the life of the brand. The name was trademarked up until 1944, but the US Court of Appeals for the Eighth Circuit ruled that this name could not be protected because it only described the ingredients and not something that could be uniquely protected.īoth Kellogg’s and Post have made a lot about the healthy nature of this cereal and have advertised it as being full of the things that kids and adults alike need to be able to work hard and get through the day. This product was the only one of its kind for 26 years until Kellogg’s and Post came onto the scene. The first Raisin Bran cereal was made by the Skinner Manufacturing Company in 1926. ![]() Kellogg’s makes the most recognizable version of Raisin Bran, but there is also a Post version that keeps up with Kellogg’s pretty well when it comes to sales. Remember when a small number of people started buying up all of the toilet paper and hand sanitizer in 2020? Some of them stockpiled their new items while others resold them on Amazon and eBay for 10 times the original price.There are various versions of this product on the market today, and the name “Raisin Bran” is not specific to Kellogg’s product. One factor that nobody seems to be talking about is paranoid or opportunistic consumers. During a conference call, Post CEO Robert Vitale said that some of the issues are "too severe to manage." A major factor is that Post and companies in their supply chain desperately need more employees. ![]() A story was published in May of this year from that shined the light on a worker shortage at Post. Actually, they're not the only cereal maker in Battle Creek, Michigan. Kellogg's isn't the only cereal maker in the U.S. However, it's not unreasonable to imagine that was part of the concern. Cahillane didn't mention a possible strike as a factor during that August conference call. The popular cereal company based in Battle Creek, Michigan has been in talks for the last year with the employee's union over the now-expired contract. An article published on two months before the strike, points out multiple factors that will likely lead to a shortage.ī obtained this information from Kellogg's CEO Steve Cahillane. This strike is just another ingredient to the perfect storm that may result in a nationwide cereal shortage.
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